SaaS cold outreach
got a 1.9% reply rate in 2024.
Of an estimated ~24M cold messages sent in the saas sector last year, ~23.5M went unanswered. Here is why, what the top accounts do differently, and where your own outreach sits in the distribution.
Source: Apollo 2024 + Lemlist 2024 cold email reports. Conservative midpoint of cited range.
SaaS buyers (CTOs, VPs Engineering, RevOps) get 30-60 cold pings per week. Templated outbound is invisible to them by week 2 of a campaign. SaaS has the highest density of automated outbound in the dataset, which is why reply rates are the lowest.
- Templated touch 1 sent to engineering titles that pattern-match it as spam in under 2 seconds.
- No touch 3 — most SaaS sequences die after the connection note + the first DM, leaving 70% of the addressable reply volume on the table.
Per-prospect AI rewrite on touch 1 + a touch 3 that opens with one specific observation about their stack (visible from their job posts or LinkedIn). Teams that ship this lift acceptance to 28-32% and reply rate to 6-9% within 30 days.
Where does your own account sit?
60-second diagnostic, no signup to see your score. We tell you your reply rate vs the saas band above + the top gaps on your account.
Take the 60-sec check →